The Rise of Local Marketplaces
- Many small businesses in Thailand are shifting toward homegrown platforms like JD Central, gaining popularity especially among mid-tier cities.
- Locals love platforms that support regional payments options, from mobile transfers to promptpay integrations.
The past year has seen an increase in **localized digital ecosystems** tailored to the needs of Thais. For example, many consumers in Songkhla and Ubon Ratchathani now find it easier and safer to purchase groceries online without needing international payment gateways.
| Platform Name | User Growth (YoY) | Main Customer Base |
|---|---|---|
| Lazada Thai Edition | +38% | Bangkok and secondary metro zones |
| Konvy.com | +56% | Females under age 30 |
| Tiki Lok | 187% | Countries: TH / Lao / CAMB |
Live Streaming Sales Gain Momentum
This year’s Douyin-style short commerce isn’t only taking off on big-name sites — local TikTokers from Nakhon Pathom started leveraging Facebook Live + GrabMart bundles during rainy seasons — boosting micro-retailer revenue by over 33% in some cases.
- Mixed-use live selling works well with household products (kitchenware/skincare)
- Timing is crucial – sellers saw better engagement late night after prime news